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Appointed Vice President for Institutional Advancement in January 2022, Alicia Fereday is an entrepreneurial fundraising leader. She possesses more than 20 years of experience in higher education with a demonstrated track record as a highly successful and strategic program builder. 

Before becoming Vice President, Fereday was Assistant Vice President for Development at the ³Ô¹Ï±¬ÁÏ. She has also served as the Director of Development at the Progressive Animal Welfare Society in Seattle, Washington, a Major Gift Officer at the University of Washington Foster School of Business, and Director of Annual Giving at Cornell University Law School. 

Fereday began her advancement career as a phonathon caller at her alma mater, SUNY Oswego. She is an active Council for Advancement and Support of Education (CASE) member, serving as a judge for the annual CASE Excellence Awards.