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Biddeford, Maine

Business Dean Norm O’Reilly presents industry study results at Canadian marketing council

³Ô¹Ï±¬ÁÏ's Norm O'Reilly gives a presentation to a full room of people
Business Dean Norm O'Reilly presents a study to the Sponsorship Marketing Council of Canada’s Montreal chapter on Sept. 24, 2024.

Norm O’Reilly, Ph.D., inaugural dean of ³Ô¹Ï±¬ÁÏ’s College of Business, on Tuesday presented the results of a sponsorship industry study and led a panel at the Sponsorship Marketing Council of Canada’s Montreal chapter. 

More than 80 industry professionals attended the presentation, given in French and held at the headquarters of the Canadian Olympic Committee in the heart of Canada’s second largest city.

O’Reilly presented the results of the 18th annual Canadian Sponsorship Landscape Study, which were then discussed with a panel of industry leaders from the National Bank of Canada, Effix, and the Canadian Olympic Committee.

O’Reilly came to ³Ô¹Ï±¬ÁÏ in July with two decades of leadership experience in higher education and is recognized globally as one of the leading scholars in the business of sports. 

At UNE, he oversees ³Ô¹Ï±¬ÁÏ’s newest college with a focus on experiential learning. Established in 2023, ³Ô¹Ï±¬ÁÏ’s College of Business is Maine and New England’s innovation business school, designed to engage business students in enriching experiences that prepare them for leadership positions in some of Maine’s and the nation’s largest employers. 

O’Reilly recently studied sports marketing on location at the 2024 Paris Olympic Games, where he gathered data to inform future case studies and reported on brand partnerships and strategies used to engage attendees. 

³Ô¹Ï±¬ÁÏ's Norm O'Reilly poses for a portrait in the Portland Campus library

Norm O’Reilly, Ph.D.

Media Contact

Alan Bennett
Office of Communications
abennett11@une.edu

About the ³Ô¹Ï±¬ÁÏ

The ³Ô¹Ï±¬ÁÏ is Maine’s largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study abroad campus in Tangier, Morocco, and an array of . In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. The state’s top provider of health professionals, we are home to Maine’s only medical college, Maine’s only dental college, a variety of other interprofessionally aligned health care degree programs, as well as nationally recognized programs for marine science degrees, natural and social sciences degrees, arts and humanities degrees, and business degrees.